Let me ask you something…
What big product launch have you seen recently which did not use video?
Today I want to share with you a really cool product called, Easy Video Player (affiliate link).
This piece of video software has made my life 50 times easier over and over again – and if you’re into creating videos, especially if you’re an Amazon S3 user, this feature-rich player is money well spent.
If you’ve been following me for awhile you know I make heavy use of video marketing.
I’m sort of stealth like that because not all my videos are hard sell videos, many times they simply either try to funnel you to where I want you to go or sell you on my knowledge.
But there’s a lot which goes on behind the scenes which you never really know about. On the front end, you’re just watching a cool video I made.
But behind the video I’ve got my thinking cap on and evaluating things like:
- How long people watch my videos for?
- What action did they take while my video was playing or when it finished?
- Did my video lead to a conversion?
In the past it was a lot of work… wait, let me say that again – It was A LOT of work to do those 3 very simple things.
But with EVP I can set things up like that and evaluate the data in literally a few seconds. These days I use it for about 95% of all the videos I make which are Internet Marketing related.
So here’s a list of 11 smart ways I use or have used Easy Video Player.
1. Add Clickable Text or Buttons Over Videos
I would venture to say that most people don’t watch an entire video unless they are relatively short, like less than one minute.
Knowing that, it’s important to make sure as a person’s attention starts to drift, we present them with the action we want them to take. So if your video is somewhat long, it might be wise to use EVP to display clickable text or a “Buy Now” button over your video.
2. When Videos End, Send People Somewhere
YouTube does this very well.
Unless a user specifies what YouTube should do when their video is finished playing, YouTube will present a number of related videos to a user when the video they are watching ends. I don’t know about you, but I for one have clicked on those related videos a few times.
Using Easy Video Player, we can make it so our videos send people somewhere when a video is finished playing, like an optin page or checkout page.
Note that if your video is on a sales or squeeze page, it might not be the best option to automatically send people away from the page when the video ends. Some people scroll and look around your page while your video plays and if you interrupt them midway through their scan process and send them to a checkout page, they might not like that.
I typically redirect people to a web page if I do one of the following two things:
A) Open a video in a lightbox. Then when the video is done I’ll redirect them back to the original page.
B) The sales page they are watching my video on only contains one thing… the video.
3. Allow Affiliates To Embed Your Videos With Their Affiliate Links
This is a really awesome feature of EVP. You can set it up so that if you’re selling a product and you offer an affiliate program, you can allow your affiliates to embed your video into their own website as well as embed their own affiliate links in your video.
That alone might help you attract more affiliates.
4. Split Test Your Videos
One of the best things you can do to help increase conversions of a product is to split test your marketing efforts.
Videos are no different.
You can try different versions of your video on a sale page and evaluate which video is performing better.
This is one of the smartest ways you can use EVP.
5. Create Video Squeeze Pages
With just a few clicks, you can create an entire web page for you where your video is centered up top and you can elegantly place a “Buy Now” or “Register Now” button just below the video.
You can even integrate Facebook comments below the page.
This technique can be very useful when creating a mini course, in fact I’m probably going to redo my entire WordPress security mini course to make use of this structure.
And remember, you can use the analytics and split testing to see how well that page is performing or tweak it to perform even better.
6. Utilize the Built-In Analytics
Before I started using EVP, I had to go through hell in order to view any sort of analytical data for my videos. Google Analytics is a major pain because you have to edit code, create funnels, set up goals, etc.
Now this is all done in a matter of seconds. Here’s some of the analytics you can set up:
- View how many plays
- Completed Plays
- Revenue from Video
- Facebook Likes
- Social Shares
- Geographical Stats
- Referrer Stats
7. At Times Use a LightBox To View Your Videos
EVP gives you several options in regards to how your video is played and viewed.
For example you can set it up so your video autoplays, shows or hides the video player controls, display a start image over your video, and of course load your video in a lightbox.
See an example by clicking the image below (be sure to see what happens at the end of the video):
Note: Be careful of loading your video in a lightbox, you need to do it in the right places and at the right time.
I typically only will load a video in a lightbox if either the sole content of the page they are viewing is the video content (like a training video) or I feel so strongly that the video is that important for them to watch.
8. Hide Your Amazon S3 URL
Chances are if you’re considering buying Easy Video Player, then you probably have an Amazon S3 account and stream your videos from there.
If you don’t, you should. Amazon S3 is cheap, allows you to stream your videos (view while downloading), and serve up your videos very quickly which results in less wait time and choppy videos.
The problem with Amazon S3 is it’s a MAJOR pain to set up.
Also, you might not always want someone to have the ability to stream your video on their website. For example, my WordPress security mini course videos are meant only for those who sign up for my mini course which requires them to give me an email address.
If they wanted to, someone could simply view my page’s source code and view the URL to stream my video straight from their own website.
But with EVP, you can disallow people from embedding your videos and viewing your Amazon S3 URL to the video.
Remember, Amazon charges you for bandwidth.
9. Add an Email Optin Form Inside Your Video
The money is in the list.
If you’re a marketer (online or off), this is beat into your head.
Just like how we mentioned above how EVP allows you to embed text and buttons in your video, you can also embed email optin forms.
This is particularly useful to display when your video ends and you want the person to opt into your list. No need for them to find where to opt in on your website (maybe the video is at the bottom and the optin form on your site is at the top of the page), they can do it right there in the video.
It’s also useful if you’re allowing others to embed your video into their websites.
10. Choose an Attractive Player Skin
The problem with free video players out there are, well, they are ugly. Usually they have dry, boring grey bars at the bottom of the video which showcase the video’s controls.
The software lets you choose from a variety of skins which are both visually pleasing and more professional looking. You can also set it up so your video controls always show, only show when the mouse moves over the video, or never shows.
11. Allow Easy Sharing of Your Videos
If you want people to share your videos on sites like Facebook and Twitter, Easy Video Player has a setting where you can display social buttons just below your video.
This of course makes it super easy for anyone watching your video to share your video with others. It also reminds them to do it.
If you have any questions about the program, ask away.
Please note that the links contained in this article are affiliate links of mine.