Years of Blogging Has Taught Me This…

by John Hoff on February 14, 2012

…What I need to do.

But let me back up and share something with you, because if you’re relatively new to blogging, this will be a lesson for ya! This is also a straight from the heart post with no planning involved except for the emotion running through me at this moment.

A good online friend of mine, Keith from WM Web Design, made a joke about me being retired.

I’ve been a little quiet on my blog lately, true, but slowing down is the last thing I’ve been up to. In fact, I’ve been pushing ahead, making more money than I ever have online while testing new products and services.

In fact, being quiet online has resulted in me making more money. That’s pretty much opposite from what everyone teaches you about blogging. As a blogger, you need to be active in social networks, read and comment on other blogs, post articles 1-7 times a week, etc.

Here’s a secret about me most of you probably don’t know…

I don’t “love” writing and I hate feeling pressured to pump out a blog article each week.

Not that I have polled thousands of bloggers or anything, but from my years of experience in blogging, this is actually quite common. What I do love, however, is the results my blog gives me, most notably connections to people through sharing what I know.

I LOVE sharing successes (and failures) I have and sharing my opinion with others. When I hit that “Publish” button a sense of satisfaction tingles through my body. But then I must ask myself, is that tingle stemmed from happiness that I’ve got a good article posted or relief that a blog post has been written.

It’s not about money. Money is nice, yes, but if all I wanted to do was make money by blogging, I’d have a review site. I’d just research up and coming product launches and start a SEO campaign before most others realize the product is even being developed.

Will Posting Blog Articles Less Hurt You as a Blogger?

Totally depends on what you’re wanting to accomplish online.

  • Are you trying to make money quickly?
  • Are you just trying to build a list?
  • Do you want to build a big authority site?
  • Do you want to create passive income and be very hands off?

The list goes on and on, of course.

It might have something to do with the personality type that I am.

Back in 2008 I wrote a blog post about trying to figure out who your visitors are and in it I revealed a test which “tries” to tell you what personality type you (and they) are.

After taking the Myers-Briggs Type Indicator (MBTI) test, I discovered that my personality type is INTJ.

According to MBTI, this means I have the following personality type:

INTJ = Mastermind / Entailing

Yep, that’s me.

I LOVE researching online, toying with things, figuring out what works, and then hand it over to my team and have them implement it while I move on to the next thing. And while this is great, it also means I’m a very “hands off” kind of guy, and blogging is very “hands on” if you’re going to stick to a blogging schedule, write, and socialize.

So you see, there is no answer I can give you as to how often you should post articles to your blog. I would venture to say that more is better but not when it requires you to write articles which aren’t so great in order to meet your quota.

You Have To Evaluate Yourself and Goals

If you’ve been on my email list for awhile, remember back to that article series I sent you where we talked about becoming wealthy and doing what the wealthy do (if you’re new on my list, just wait and it’ll get to you soon).

In it, we talked about evaluating yourself, your goals, assets, and how to deal with stress.

As a blogger, I have to admit that I feel a little stressed when it comes to the idea of having to write a blog article at least once a week. For some, it’s easy peasy. For those of us who don’t love to write, it sometimes can feel like a chore.

If you remember in the newsletter series where we talked about stress, I said there are two ways wealthy people deal with stress. They either:

  • Avoid the problem and run
  • Educate themselves to better learn how to solve the problem

I’m not running because, well, I love my blog and readers. I’ve also educated myself on dealing with the issues of posting articles and feeling drained as a blogger and am doing what makes me happy.

Since I don’t have a love for writing, but at the same time I want my blog to keep posting articles, I’m considering having multiple authors for this blog. But I’m still figuring that sort of stuff out.

Let’s talk about money…

I don’t think I know anyone who is a blogger who at some level or another loves the idea that maybe one day they could “make money blogging.”

When you’re new to blogging, I suspect you might think the people who have raging comment sections on their blogs (tons of comments) equates to that blogger is making lots of money. Well, it’s a false indicator.

If I wanted a lot more comments in my comment section, I could just visit other blogs and leave comments. Many times bloggers will reciprocate and leave a comment on your blog. But I will say it is a some what indication of the kind of following the person has.

If you want to make some serious money through your blog, I suspect the best way to go is by stepping out of your blogger shoes and into your entrepreneurial shoes. I say, “suspect”, because let’s face it, I can only tell you what I know from my experience. Blogs don’t make money, people make money. You can only do so many product reviews on your blog and put up so many banner ads.

Ultimately, if you want to make money blogging then you’re going to have to look into product or service creation (again, this is just from my experience).

It is possible, I suppose, to build a blog that is highly valuable and gets TONS of traffic each month and is your only source of income. In this case, you probably won’t need to create your own product. An example would be this mommy blog.

She was featured locally here in Vegas on the news about how she does “extreme couponing” and how her site helps people save tons of money at the grocery stores. If you visit her site, it’s fairly obvious how she’s making money – mostly affiliate marketing.

The Point of All This

My years of blogging has taught me what I need to do in order to reach my goals online.

You know how they say, “learn from your mistakes”? I’m not saying that my blogging is a mistake, far from it. This blog has helped me make thousands of dollars… and I suspect much much more when the classroom area is launched.

But the art of blogging has taught me that I don’t want to write every day. I don’t want to write every week, even.

What I do enjoy is researching, building a team, and setting things in motion to make them work. Kind of like a guy who builds a clock and for the last time he takes his finger off the gears and let’s it start working on its own.

To me that’s fun.

And that’s what you as a blogger needs to figure out.

What’s fun for you while also making you money? It’s the journey we need to concentrate on. Because if you pick the right journey, the destination will be reached.

{ 7 comments… read them below or add one }

WritersWritingWords (Eleni) February 15, 2012 at 4:34 am

As you said, it all depends on what type of business you want to create — which is based on what type of person you are.

I am an INFP-to-INFJ, the classic idealist, artist, etc. Arranging strings of words is a passion and talking about stories I love is something I must do — or fade away. Really!

Entrepreneurs must write every now and then, I guess, and writers must learn how to market their writing skills (e.g. how to focus on certain niches/audiences, how to network better — poor introverts! — etc).

It all boils down to “finding your thing” and discovering some effective ways to promote it. Oh, and being consistent too!


John Hoff February 15, 2012 at 10:46 am

Hi Eleni,
I totally see you as the classic idealist/artist. Perfect fit.


Fran Civile February 15, 2012 at 6:54 pm

I really like the way you express your true sentiments about your chosen subject, John … in doing so you open up the way for your readers to consider their own thoughts on the subject and we can have have a conversation.

When I started this particular blog I looked forward to reaching a point where I would be like an office manager delegating to a team of workers. I didn’t happen because I tended to flit to new projects instead of keeping my nose to the grind long enough to have a solid base.

Eleni says “Entrepreneurs must write every now and then, I guess, and writers must learn how to market their writing skills (e.g. how to focus on certain niches/audiences, how to network better — poor introverts! — etc)”

I agree and I enjoy writing with a purpose, I absolutely do not enjoy the obligatory Social Marketing!



John Hoff February 15, 2012 at 11:08 pm

Hi Fran. I think you got the very point of my article. The article is about me on the surface, yes, but it’s stemmed from my years of experience in blogging and inevitably is an article not only “about John”.

As you pointed out, Eleni makes a great point for content marketers, though I suppose it is very possible to be successful in content marketing without ever having written a word… if you build a great team and structure it right (such is the case with my niche sites).

Your last sentence reminds me of a saying an old real estate mentor once taught me:

“Hire someone to do things for you because either you don’t want to do it, you don’t know how to do it, or you are unable to do it.”

There are things which I know I “can” do but is something I do not want to do so much I would end up being terrible at it.


Keith Davis February 23, 2012 at 10:19 am

Hi John
Thanks for the mention and good to know that you are working harder than ever.

So many parts of this post that I could comment on, but lets stick with the popularity versus making money aspect of a blog.

You probably remember that I started blogging with my Public Speaking blog. it became very popular with comments going into the hundreds, but it never made a brass farthing.
I was happy with that – I set that blog up as a sort of thank you to all the people who had helped me become a half decent Public Speaker.
In that respect it was a success.

My latest blog is a Web Design service blog with affiliate links for Genesis / Copyblogger themes and plugins.
It gets about half the traffic of my Public Speaking blog and very few comments, but it is starting to make money.

In short, you are absolutely right – popularity does not equate to profit.

Now about those money making schemes you are going to share with us…. LOL

All the best John.


John Hoff February 25, 2012 at 11:25 am

Hi Keith,
Your two blogs are a perfect example. It really depends on what your focusing on, your goals for your site, etc.

I’m not interested in being a problogger, though there are some advantages to being one. I’m sure if I really pushed for that avenue I could have been there, but my journey lies elsewhere. I think the smaller niche sites are less work and as much money or more. It does take a bit of education and smart deductions, but once you figure that out, it’s pretty simple because it’s repetitive.

I’m actually working with some new software and services as far as those “secrets” go, but I don’t want to mention them just yet because I’m still testing them.


Keith Davis February 25, 2012 at 11:40 am

Hi John
Look forward to the results of your tests.

“…pushed for that avenue I could have been there,”

I think you could at that.


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