If you own a blog, chances are at some point you would like to make a little money with it.
The problem is, you keep trying but nothing happens. In fact, you seem to be spending more money than you are making.
The concept I am going to talk about today doesn’t only apply to making money online, it applies to just about anything you want to do which involves you trying to get others to do something.
Such things might include:
- Buying your product
- Hiring you for your services
- Subscribing to your blog
- Signing up for your newsletter
Let me ask you a question…
What do people care about online?
B) Your business
D) All of the above
E) None of the above
Here’s the cold-hearted truth that every entrepreneur needs to understand.
People don’t care about you, your product, or your business. They care about themselves.
Yes I know it sucks, but it’s the truth. This is an essential notion that you must fully understand in order to advance yourself online.
The second you lose sight of it, you’ll lose… I guarantee it.
What Not To Do Online
If you’re trying to get subscribers to your blog, make money online, or anything else of the sort… you must understand that everything you do online is for other people, not you.
I like to call the “what not to do”… Me Marketing.
At first it’s hard to not engage in me marketing because we all like to talk about ourselves and our experiences, right?
But let’s assume for a moment that I’m trying to get you to subscribe to my blog. Which focus sounds better in order to hook you to subscribe?
Thanks for visiting my blog. My name is John Hoff and I make lots of money online. The great thing about making money online is that I can travel whenever I want, live wherever I want, and not report to a boss. This blog is about how I make my money online, so be sure to subscribe to my blog.
Or this version…
Do you feel stuck? Stuck in that job you hate; stuck in that rut of living paycheck to paycheck? My name is John Hoff and like you, I was there once. Since then, however, I’ve managed to learn how to make over $20,000 per month online… all through my blogging efforts.
Subscribe to this blog and you’ll discover all my secrets. I’ll teach you where you need to start and how you can one day earn your living online just like me.
Big difference, right?
The first example focuses on “me” while the second focuses on “teaching you”.
This is the secret copywriters know about. They know that when most people write their About Page or Services page, they focus on themselves.
That’s the wrong thing to do.
You need to focus everything you do solely for your visitor’s benefit, nothing else. Go check your About Page right now. Are you talking about yourself too much?
Look at it through your customer’s eyes. Do they really care about where you went to school or why you got started doing what you do?
Or do they care about what your blog is going to do for them?
Do you even tell them?
What You Want To Do
Focus on your reader / customer’s pains, benefits, needs, and reliefs.
That’s it, plain and simple.
The only exception to the rule might be if your qualifications are highly important and relative to someone’s health and survival. For example, perhaps your a brain surgeon. In that case I know I’d be very interested in where you went to school and what your qualifications are.
But for the average blogger like ourselves, we need to focus everything we do on being customer centric.
If you absolutely feel that you need to tell the world all the places you’ve been in your life, what your favorite color is, and whether or not you like chocolate…
Then do it on a secondary About or Learn More About Me page.
So let’s answer the question/statement in this article’s title: Get This Wrong and You Will Fail at Succeeding Online.
What is it?
It’s who you are focusing on online.
Is it you or is it your customer?
Is that product you built created for you or was it created for helping someone else’s needs, pains, and reliefs?
If you get this notion of Me Marketing vs. Customer Centric Marketing wrong, I can almost guarantee you’ll fail at whatever it is you’re trying to accomplish.
Visit your About Page right now.
Do you feel it’s customer centric or more about you then it should be?