I was scanning through our company’s website stats the other day and noticed quite a few visits came from direct traffic.
This typically means either these visitors typed in our web address in their web browser’s address bar or they have our site bookmarked.
At first glance this may appear to be useless information regarding your website and how people find you, but realize this: This is what you want to see!
Yahoo! doesn’t want to see people are finding their website through your website, neither does Google. What they want is every time someone thinks “I need to search for this on the Web,” they need to go to our site.
No referrers, no links, no tweets.
What is it then they strive for (and the reason why I like seeing direct traffic in my stats)?