My Favorite Kind Of Website Statistic To Have Is . . .

November 20, 2008

Blog Optimization/SEO

Direct traffic.

I was scanning through our company’s website stats the other day and noticed quite a few visits came from direct traffic.

This typically means either these visitors typed in our web address in their web browser’s address bar or they have our site bookmarked.

At first glance this may appear to be useless information regarding your website and how people find you, but realize this: This is what you want to see!

Yahoo! doesn’t want to see people are finding their website through your website, neither does Google. What they want is every time someone thinks “I need to search for this on the Web,” they need to go to our site.

No referrers, no links, no tweets.

What is it then they strive for (and the reason why I like seeing direct traffic in my stats)?

Brand recognition!


BTC Newsletter Signup
Improving blogging experiences one lobe at a time.

About John Hoff

John is the lead instructor inside the Blog Training Classroom Video Course. He's been blogging since 2007, authored a WordPress Security ebook, and was recently featured at Niche Profit Classroom as an affiliate rising star.

View all posts by John Hoff

6 Responses to “My Favorite Kind Of Website Statistic To Have Is . . .”

  1. Cath Lawson Says:

    Hi John – That’s a really good point. It’s good to see that people are coming back – so long as it’s not just spammers. I even get searches for my name too – and because it’s my blog name it’s brilliant, because people actually remember it.

    Cath Lawson’s last blog post..Does Your Business Really Understand People?


  2. John Hoff Says:

    Cath Lawson is definitely your brand. I know I equate it with Internet marketing and thought provoking business ideas.


  3. Cath Lawson Says:

    Hi John – thank you. That’s great to know.

    Cath Lawson’s last blog post..How To Make Good Money In Terrible Times


  4. Tony Lawrence Says:

    Good point, and thanks for reminding me. Google Analytics trracks that nicely, but I hadn’t looked at it in a while.

    I was interested to see that the percentage of new visits within direct traffic was higher than I expected. I would have thought that this would be much lower than it is for referrals and search engine traffic, but Analytics says otherwise. I was also curious that the bounce rate wasn’t much different either.

    Stats are great, but sometimes they do make us scratch our heads..


  5. John Hoff Says:

    Hi Tony. Oh they sure do make me scratch my head sometimes. Often times I’m sitting there thinking, “Ok, is that stat me on my own website . . . I think it is?” LOL


  6. Rob Tyler Says:

    Jeff look at this blog


Leave a Reply

Notify me of followup comments via e-mail. You can also subscribe without commenting.