My Take On Blog Posting Frequency and Making Money

by John Hoff on February 8, 2010

A new blogger asked me the other day the age old question new bloggers always have: “How often should I publish a blog post?”

This topic has been discussed many times over, like here and here. Those are two great articles to go read if this is your burning question, but let me add my two cents worth when also talking about making money…

The very first thing you need to do as a blogger is take a good look at yourself. Maybe go read my article Tips For Maximizing Your Potential and answer some of the questions about yourself I talk about there.

Defining and understanding your drive, passion, and what you as a person believe (and why you believe it) will allow you to really focus in on your goal and help you create that drive to achieve it.

So the question you’ll eventually have to ask yourself is, “Why am I starting a blog”.

Ok great, got that answered, what about posting frequency?

Over the years I’ve watched as some bloggers have gone from 7 blog postings per week down to 3, 5 postings a week down to 2, and on and on, each time reading about their reasons. Usually it seems the reason has to do with their focus changing a little or their workload becoming too high to keep up the high number of blog posts per week; and that’s ok.

When you’re new to blogging you don’t have to manage as much.

In general, I’d say if you’re just starting out, try posting 3 times per week if you can. That will give you a good gauge to see if you really like it and want to write more or less.

If your primary reason you started a blog was to make money through selling affiliate products, you might want to post more often because, well, the more you have out there the more likely someone will find it and make a purchase. It’s the rule of numbers. The guy with 200 articles with affiliate links has a better chance at making more money than the woman with only 30 articles.

If, however, you’re looking to make money online by creating or selling your own products, your time might be better spent working on those products and doing what you need to do to market them.

To put it simply, blogs aren’t the greatest tools for selling things, but they are great for making connections and building relationships, which is important. So if you want to sell something, you need to build a marketing strategy and spend lots of time executing it.

Bogging yourself down with having to write 7 blog posts a week could severely limit how much time you can spend on going out and making money.

And that’s my two cents worth.

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