My Take On Blog Posting Frequency and Making Money

by John Hoff on February 8, 2010

A new blogger asked me the other day the age old question new bloggers always have: “How often should I publish a blog post?”

This topic has been discussed many times over, like here and here. Those are two great articles to go read if this is your burning question, but let me add my two cents worth when also talking about making money…

The very first thing you need to do as a blogger is take a good look at yourself. Maybe go read my article Tips For Maximizing Your Potential and answer some of the questions about yourself I talk about there.

Defining and understanding your drive, passion, and what you as a person believe (and why you believe it) will allow you to really focus in on your goal and help you create that drive to achieve it.

So the question you’ll eventually have to ask yourself is, “Why am I starting a blog”.

Ok great, got that answered, what about posting frequency?

Over the years I’ve watched as some bloggers have gone from 7 blog postings per week down to 3, 5 postings a week down to 2, and on and on, each time reading about their reasons. Usually it seems the reason has to do with their focus changing a little or their workload becoming too high to keep up the high number of blog posts per week; and that’s ok.

When you’re new to blogging you don’t have to manage as much.

In general, I’d say if you’re just starting out, try posting 3 times per week if you can. That will give you a good gauge to see if you really like it and want to write more or less.

If your primary reason you started a blog was to make money through selling affiliate products, you might want to post more often because, well, the more you have out there the more likely someone will find it and make a purchase. It’s the rule of numbers. The guy with 200 articles with affiliate links has a better chance at making more money than the woman with only 30 articles.

If, however, you’re looking to make money online by creating or selling your own products, your time might be better spent working on those products and doing what you need to do to market them.

To put it simply, blogs aren’t the greatest tools for selling things, but they are great for making connections and building relationships, which is important. So if you want to sell something, you need to build a marketing strategy and spend lots of time executing it.

Bogging yourself down with having to write 7 blog posts a week could severely limit how much time you can spend on going out and making money.

And that’s my two cents worth.

{ 18 comments… read them below or add one }

vered - blogger for hire February 8, 2010 at 2:54 pm

Amen. Especially to this: “blogs aren’t the greatest tools for selling things, but they are great for making connections and building relationships, which is important.”

When new bloggers ask my advice about how often to post I generally tell them to post as frequently as they can without burning themselves out. To me, right now that’s once a week. For others it could be more or less. The “post every day” advice is ridiculous in my very humble opinion and unsustainable for most.
.-= vered – blogger for hire´s last blog ..Post Baby Body: Stop it Already! =-.

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John Hoff February 8, 2010 at 3:04 pm

Your comment reminds me of when people ask me “How many times should I put my keyword in my article for SEO purposes?”

My typical response is, “As many times as it makes sense and after you reread it, it doesn’t sound like you’re writing for Googlebot.”

The rule of overdoing it can be applied in just about anything, can’t it?

You know, there’s only been one person I’ve followed online who has been able to sustain the high frequency posting rate… Darren Rowse. I don’t know how he does it. I’m sure there are others, but that’s just the one I follow. Maybe there are 48 hours in a day in Australia.

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catering and events February 10, 2010 at 9:26 pm

Your ideas are great and i would agree, it makes a lot of difference if you will be consistent in your posting. Just one important thing of course, is to remember that the quality of the content should not be sacrificed for the sake of quantity.

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Keith Davis February 13, 2010 at 5:50 am

Hi John
That little phrase “Making money” caught my eye so I decided to take a read.
Thought your two cents worth was worth a lot more than that.

7 posts a week? As Woody Allan would say… “Are you nuts?”

It’s early days for my blog and the thought that I could make any money out of it is only in the distant recesses of my mind.
In twelve months time when my blog is established… I’ll review things and perhaps take another look at this article.
.-= Keith Davis´s last blog ..Practice, practice, practice… =-.

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John Hoff February 13, 2010 at 5:00 pm

Hi Keith. I’d say almost every blogger out there will go through a metamorphosis in some way (yes, I used the word, “metamorphosis”). Our focus might shift a little, our goals might change, etc. and it’s good that you already have the foresight to see there is a certain development process to blogging.

I used to post 3 to 4 times a week, now days it’s more like 1. I might bump that up to 2 soon, but we’ll see.
.-= John Hoff´s last blog ..The Super Beginners for Dummies Tutorial on RSS Feeds =-.

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Davina February 13, 2010 at 5:33 pm

Hi John.
When I read this line: “Bogging yourself down with having to write 7 blog posts a week…” I actually read the first word as “blogging” :-) Same thing kind of :-) I completely agree with you on this one. I’ve occasionally posted twice a week, but I’m quite happy to be only posting once a week right now. That is enough for me.
.-= Davina´s last blog ..Take a Spiritual Bawdy Break =-.

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John Hoff February 13, 2010 at 6:03 pm

That’s pretty funny, Davina. Yeah they certainly can be a lot alike, can’t they?
.-= John Hoff´s last blog ..The Super Beginners for Dummies Tutorial on RSS Feeds =-.

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John Hoff February 13, 2010 at 6:12 pm

@catering and events:

Re: remember that the quality of the content should not be sacrificed for the sake of quantity.

Exactly. What will keep people coming back is not how many times you post, it’s the quality of what you post and how you interact with everyone.

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Keith Davis February 14, 2010 at 6:33 am

Hi John
The great thing about Wordpress is that you can “shape” your blog to suite.

My blog is set up as a conventional website with a blog.
My intention was to convert my most successful posts to pages… got the idea from Yoast’s SEO post.
With Wordpress I can add or delete pages, add menu items including drop down menu items.
Great flexibility and so easy to do.

BTW thanks for the comment.
.-= Keith Davis´s last blog ..Practice, practice, practice… =-.

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John Hoff February 14, 2010 at 8:44 am

Keith has an avatar! Woohooo… hehe

Haven’t read Yoast’s post. Got a link to it you can share? I’m curious what he says the difference is between a blog post and page for SEO reasons. Typically they would be the same unless the page was converted into it’s own design and focus.

In fact, many times articles might have a little bit of an edge is the comment section assisted with the seo.

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Keith Davis February 14, 2010 at 8:53 am

Hi John

Avatar via Gravatar.com was today’s project. I’m pleased with it.

Link to Yoast’s article is
http://yoast.com/articles/wordpress-seo/

Just to save you a little time… and as thanks for your comment… I’ve pasted the relevant section below:

“4.1. Pages instead of posts
You’ve probably noticed by now, or you’re seeing now, that this WordPress SEO post is actually… not a post. It’s a page. Why? Well for several reasons. First of all, this article needed to be a “daughter”-page of my WordPress page, to be in the correct place on this blog. Secondly, to rank for the term [WordPress SEO], this article has to have the right keyword density. And that’s where things go wrong. Comments destroy your carefully constructed keyword density.

That’s why I decided to make my most important articles into pages. That way, you can easily update them and do a new post about what you’ve changed.”

Sounds good to me John
.-= Keith Davis´s last blog ..Practice, practice, practice… =-.

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John Hoff February 14, 2010 at 9:11 am

Thanks for the link. I can see what he’s saying about the daughter page. You can of course still do that in posts by putting the post under the correct “child” category. But being that his pages are all static, the keyword juice might trickle down a little better.

About the comment section, sometimes they help your SEO because hopefully the conversation stays on topic, but I can see what he’s saying as many times that does not happen. But in that case, it might simply be easier to close the comment section for that particular post.

By default, WordPress pages also have a comment section, they just need to be turned off just like you’d do for a post.

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Barbara Swafford February 15, 2010 at 1:55 am

Hi John,

It looks like we’re both sharing advice with new bloggers today. (BTW, I had to laugh at your suggestion to “Run” as an answer to new bloggers :lol: )

When I started out, I tried posting seven days a week. That worked for only a short time, then I dropped to six, five, four, three and now two. Like you said, when a blogger is new they may have more time to spend on writing, but as we mature as bloggers, our time gets spread pretty thin. For me, two days a week works well, however after I launch my next project I wonder if I’ll end up dropping to one day a week. It comes down to priorities, doesn’t it?
.-= Barbara Swafford´s last blog ..Sharing For The Benefit of Others =-.

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John Hoff February 15, 2010 at 8:49 am

That it does, Barbara. I manage two blogs, but one of them is a WordPress tutorials site which I sometimes don’t post a video for a couple weeks.

I guess my primary focus is here on this blog and that one is more for when I have the time, learn something new I want to share, or when someone wants to see how to do something.

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Justyna Bizdra March 25, 2010 at 3:17 am

Hi John,

for me the huge value of your post is that those starting blogging and who are reading your blog, can from the very beginning learn how to blog wisely:) What I mean is that there are so many blogs out there, stuffed with advertisements and adsense whenever possible. Even if they post anything valuable I just can’t force myself to read it.

Cheers
Justyna
.-= Justyna Bizdra´s last blog ..Is Wordpress Security of any importance to you? =-.

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John Hoff March 25, 2010 at 6:06 pm

Hi Justyna. Thank you.

There are plenty of ways to make money online, it doesn’t always have to come from our primary blogs. In fact, I’m planning to split some of my older posts which attract a lot of visitors but aren’t necessarily related to WordPress and blogging and I plan to turn them into their own mini sites.

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Robin Rozum July 11, 2010 at 10:35 am

@John Hoff

I don’t think it will be a better idea to split the older posts which attract the traffic. Let me explain this..The older posts which you have on the older blog will be ranked higher in the search engines as well when anyone searches for the related keywords. The same is true for various other traffic generating sources where you have mentioned or linked your website to. Now, if you move these older posts, you will not only loose the rankings, but you would have to start SEO for the newer posts too, if I am not wrong….But if you really think this is going to work, and you can do so, then I’ll also try to break-up my designing websites into more local websites as New York Website designs, Washington Website Designs, Denver Website Designs etc. so that I can get the local traffic..but only after your experience…:)

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John Hoff July 12, 2010 at 7:18 am

Hi Robin, thanks for the comment.

What you’re saying is true, but in my case it’s a little different.

Some of my older posts earlier on were not on the topic of what this blog is focused on, for example, I have a number of posts on business structures and protecting your assets.

I’ve found that Google is a bit confused on what exactly my blog is all about because half the posts are entrepreneurial and half are on WordPress.

By moving my older, unfocused to this blog, articles to their own site, I can then monetize those sites correctly. People looking at business structures aren’t necessarily the targeted traffic I want to by my book WordPress Defender, and likewise the WordPress visitors probably aren’t interested in forming a corporation.

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