OptimizePress: What is It, What it Does, and Examples

by John Hoff on February 4, 2011

The first question I’m sure you want answered is, “What is OptimizePress?”

Put simply, OptimizePress is a Premium WordPress theme.


Table of Contents for this Series

Page 1: OptimizePress: What is It, What it Does, and Examples
Page 2: OptimizePress Templates and Marketing Funnels
Page 3: Using OptimizePress for Membership Sites
Page 4: About OptimizePress and Getting Help

That’s what it is, but now comes the fun part. You see, it’s not your ordinary WordPress theme. This theme is supercharged (i.e. loaded) with dozens of templates you can use to create:

  • Sales Pages
  • Squeeze Pages
  • Video Optin Pages
  • Membership Site Pages
  • Sales Funnels
  • Product Launches
  • … and of course, a blog

…like I said, not your normal WordPress theme.

I’ve created this guide to help you make an informed decision on whether or not you should purchase OptimizePress (affiliate link). It’s a theme I use myself in my business – and that’s why I feel qualified to give you a proper review of it.

Sure I like it, but that’s not enough for you to go on now, is it? You don’t know me… but hopefully after this review you’ll be able to make an informed decision about whether or not you should get it.

Who It’s For

I’d say the theme is definitely designed to target Internet Marketers.

Personally I don’t care much for the blog template which comes with it. I prefer to use the theme to create optin pages, members areas, etc. instead.

The “blog” template is pretty much just a very basic template with content on one side, sidebar widget, and a horizontal menu. I’m sure you could spend some time customizing it to look a little nicer, but if all you want to do is install a blog on your site and you’re not concerned with marketing funnels, squeeze pages, and all that stuff, then I’d say choose another WordPress theme like StudioPress or WooThemes.

It’s kind of a pain doing it that way though because you might have two installs of WordPress and use plugins to connect them together; but if you want to use OptimizePress as a training area and your blog to have a different theme, you might be stuck doing this.

What It’s Used For

I mentioned earlier in a bulleted list what kinds of things the theme is capable of creating, but at the simplest function you could say it’s designed to do two things:

A: Capture the lead
B: Create an organized members training area where you can deliver your content

Here’s a couple examples:

Video Lead Capture Page Example…

Blog Training Classroom Member’s Area (click to enlarge)…

Why So Many People Like It

Simple…

In today’s crazy Internet, caffeine-driven world, how do we want everything to come to us?

Faster.Better.Easier

Years ago Internet marketers like yourself had to create these sort of pages by hand, so to speak. They had to search online for predesigned templates (or bang their heads against the keyboard trying to build one themselves) which they could download and edit the code so it would look and do as they pleased.

Not fun.

Could you imagine having to create a 5 day video launch sequence where you had to code the pages by hand and find and embed fonts and cool little arrows images…

All the while having to design a membership site with tons of pages like log in pages, acceptance pages, membership level pages, etc.

OptimizePress does this all for you with just a few options checked for a page you want to create. If I want a video sales page with an optin, I can have one up and running in literally under 5 minutes.

Alternatives to OptimizePress

If you want to know what other programs and software exist out there which are comparable to OP, then here’s a few.

To be honest, I’m not qualified to give a proper review of these other themes, however I will say that OptimizePress is most compared with Kajabi from what I’ve seen.

Here’s a short list of other options to go with:

  • Kajabi (not WordPress)
  • Profits Theme
  • Authority Pro 2.0
  • Rapid Risidual Pro (not WordPress)


Table of Contents for this Series

Page 1: OptimizePress: What is It, What it Does, and Examples
Page 2: OptimizePress Templates and Marketing Funnels
Page 3: Using OptimizePress for Membership Sites
Page 4: About OptimizePress and Getting Help

Buy OptimizePress Here (affiliate link): OptimizePress.com

Note the link above is an affiliate link.

Behind the Scenes Peek Video of OptimizePress

How You Use OptimizePress

As I showed in the video above, OptimizePress makes use of Pages rather than Posts (what’s the difference).

Makes sense, right? You’re creating:

  • squeeze pages
  • sales pages
  • membership pages

Posts are typically associated with blog posts where people come read your article and if you’re lucky, they leave a comment. Now tell me, how many squeeze pages have you seen which allows comments?

Very few, if any.

So when you’re creating your marketing funnels, members area, launch sequences, etc., these are all going to be WordPress pages you’re setting up.

What You Need To Get It All Set Up

To use OptimizePress you’ll need:

  • a web hosting account (check out our blog hosting services here)
  • WordPress installed from wordpress.org on the hosting account (not a free blog from wordpress.com)
  • a copy of OptimizePress
  • the theme activated under your Appearance tab in WordPress

That’s about it as far as what you need in order to use it; however, if you plan on making the site a membership site, you’ll need to install other things as well (see that review by clicking the link above).

How Pages are Created

OptimizePress uses a multiple template system, meaning that just because you have it activated as your theme, the pages you create can look quite different from each other depending on which template you choose.

So to create a new page, just head over to your “Add New Page” area in your blog’s admin area and select which kind of page you want to create (imaged above).

Following that, there’s a whole set of options you can set for your page even before entering anything into the WordPress content box, which is many times used just for adding bullet points or short testimonials. For example, you can create and write your headline, subheadline, embed video, set up an optin form, embed header images, and more all from the on page options below the WordPress content box in your editor.

Once your page is set up the way you like it, just click “Publish” to have the page live and begin capturing leads or sending people to areas on your site you want them to go.


Choose To Continue or Visit OptimizePress

  • Continue this tour of OptimizePress or…
  • Pick up a copy of OptimizePress through my affiliate link by clicking the noted button just below the door image


affiliate link


Table of Contents for this Series

Page 1: OptimizePress: What is It, What it Does, and Examples
Page 2: OptimizePress Templates and Marketing Funnels
Page 3: Using OptimizePress for Membership Sites
Page 4: About OptimizePress and Getting Help

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