OptimizePress Templates and Marketing Funnels

by John Hoff on July 11, 2012

This is page 2 in our review / overview of the WordPress theme OptimizePress. In the last article we looked at things like who it’s for, why you might want to use it, some theme options, and a video review I created showing you an example of how easy it is to set up a squeeze page.

On this page, we’re going to look at some examples of the free templates the theme comes with and see what some of them actually look like. I suppose they are not 100% free since you have to buy the theme; however, considering most themes you purchase do not come with tons of various templates I’d say it’s still a great value.

For me, OptimizePress is best utilized in my business for creating 4 types of pages:

  • Squeeze Pages
  • Product Launch Pages
  • Sales Pages
  • Membership Pages

We’ll talk about membership sites in the next section, but for now let’s look at some template examples OP comes with.

First though, just in case you’re new to all these terms, I’d like to mention what exactly a squeeze page, product launch, and sales page is…

What is a Squeeze Page?

A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.

Source: Wikipedia

So basically it’s a page or place you send people to where you want to squeeze them through something, usually an email optin form, so you can get them on your list or take some sort of action.

You can think of it like a funnel through which you send people and in the middle of the funnel is where trust is built up and your followers can begin to see you as an authority or as a person who has something which can help make their lives easier, richer, and/or more enjoyable.

The squeeze page is the entrance to your marketing funnel.

Marketing Funnel 1

Here’s some example squeeze page templates OptimizePress comes with…

Squeeze Page Templates

What is a Launch Sequence?

A launch sequence is when you’re sending users (typically people who have signed up on your newsletter through your squeeze page) to a preset number of pages you have set up designed to build you up in their eyes so that when you ask them to buy something, they are primed and ready to buy.

In other words, it’s a set of pages with training material designed to get users to see you as a trusted authority in whatever niche it is you’re in. Then after the “launch sequence” has played out (usually X number of days), you ask them to buy your product.

This takes us through the 2nd phase of our marketing funnel.

Marketing Funnel 2

Here’s some example Launch Page template OP comes with…

Squeeze Page Templates

What is a Sales Page?

A sales page is the page on your site which attempts to sell your product or service to a site visitor.

It should give them all the necessary information they need in order to make an informed decision on whether or not they should buy your product.

Typical information included on a sales page might include (but not limited to):

  • Price
  • Testimonials
  • Background information
  • Product features, advantages, and benefits (focus heavy on benefits)
  • How the user can pay and how that’s all handled

So here’s the final piece of our marketing funnel:

Of course also included after users hit your sales page is what… the SALE!

Of course OptimizePress comes with a number of sales page templates. Here’s a few to look at.

Squeeze Page Templates

The great thing is that you can create these pages in literally a few minutes (rather than coding your own), assuming of course you already have a video recorded if you’re using a video template.

In our next article, we’ll take a look at the other end of things and how OptimizePress can help you deliver your content after a visitor has gone through your marketing funnel and purchased your product.

That’s right… we’ll be talking about membership sites baby!


Choose To Continue or Visit OptimizePress

  • Continue this tour of OptimizePress or…
  • Pick up a copy of OptimizePress through my affiliate link by clicking the noted button just below the door image


affiliate link


Table of Contents for this Series

Page 1: OptimizePress: What is It, What it Does, and Examples
Page 2: OptimizePress Templates and Marketing Funnels
Page 3: Using OptimizePress for Membership Sites
Page 4: About OptimizePress and Getting Help

Related posts:

  1. OptimizePress: What is It, What it Does, and Examples

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