This Is the Secret Weapon Successful People Use and Understand…

by John Hoff on December 6, 2010

In the video above, I explain what I believe is one of the most important key elements to just about anything you do online.

Understanding this concept is what helps people who make money online say how making money online really isn’t that difficult.

Just remember, success isn’t handed out by chance, it’s well thought out and planned. In the video, I reference Seth Godin’s ebook.

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{ 7 comments… read them below or add one }

Keith Davis December 24, 2010 at 10:04 am

Hi John

You already know what I’m going to say… great video as usual.

If you make a rubbish video… I’ll be able to say something different.

Funnels? Flipping funnels? Seth Godin?

Well explained John – I’ll have to start thinking in funnels.

Merry Christmas to you and your family.

BTW – was that a soupcon of Deep Purple in the background that you finished on?
I never had you down as an old rocker – that’s my role. LOL


John Hoff December 24, 2010 at 10:13 am

Hey Keith, thanks. Yeah thinking in funnels is always a great strategy. I think though in the video I mentioned how Seth said to “flip” the funnel upside down, but during the recording I realized I meant “flip it on its side” – and that’s when you saw me use it as a megaphone.

I was going to rerecord it but I figured, “ah you know what I mean.” hehe Also, the kids were acting up.

The music was some royalty free music I purchased and downloaded from IStockPhoto. It’s some “rock groove” or something; however, as a guitar player and a guy who use to be in a rock band, I can appreciate most rock music, new and old.

And Merry Christmas to you, too! Having a big party tonight at my house. Want to come? It’s only about a 10 hour flight.


Keith Davis December 24, 2010 at 10:22 am

Love to be there John I’m sure I’d have a super time.

My only advice… all things in moderation, all things in moderation.

Or as Oscar Wilde said – “I can resist all things but temptation.” LOL

Have a great party and a great holiday break.

Keith and family.


Barbara Swafford January 18, 2011 at 12:33 pm

Hi John,

Great video. I like the funnel concept. It makes a lot of sense.

Here’s hoping you and your family have a fabulous new year. See you in the blogosphere. :)


John Hoff January 18, 2011 at 3:46 pm

Hi Barbara – thanks for stopping by. Nice to see and hear from you. Thank you. so far this year has been wonderful. I wish all the best for you and your family too.


Tom Buczak @ roof cleaning Cleveland February 10, 2011 at 8:55 am

Great video. You opened my eyes to a few things that I’m going to implement in my work. I also enjoyed your son.


John Hoff February 21, 2011 at 8:24 am

Hi Tom. Thanks and good luck. Yeah, my son likes to help out whenever he can.


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