Matt heads up the anti-spam team at Google and frequently speaks about search engine optimization issues. The video is a little over 45 minutes but I have to say, it is well worth taking the time to watch if you’re at all interested in WordPress SEO.
Here’s the video and below it (for those with less time) I’ll highlight a few points Matt made which I thought you should know about. Rob Snell transcribed the speech if you’d like to soak it all in at your own pace.
Notes From The Video
I. WordPress is great for SEO
Take a look at this snapshot from his slideshow:
Matt defines PageRank as “the number of people that link to you and how important those links are.”
What exactly does a high PageRank do for you? Well, the more PageRank your site has means:
- The faster your site will be found.
- The deeper into your site Google will crawl.
- The more often Google will visit your pages to see if they’ve been refreshed.
Obviously, those are some things you really would like Google to do. Google also crawls sites in a decreasing order of PageRank:
To build reputation, Matt mentions the following:
- Be interesting.
- Update your blog often.
- Provide a useful service.
- Do original research and reporting.
- Give great information.
- Find a creative niche.
- Write some code
- Live Blogging
- Make list posts
- Create controversy
- Meet other people in social networks
IV. Keyword Notes
- Matt mentions something I’ve said many times in the past, don’t “overstuff” your landing pages with keywords. If you write about furniture, there’s no need to repeat that word 400 times. After mentioning the word 2 or 3 times and perhaps have that keyword in your title and/or url, Googlebot catches on and gets the idea that you’re writing about furniture.
- Contrary to what many SEO bloggers think, bolding the keyword doesn’t really help much; instead, concentrate on a writing style that a human can read and not feel like they are being YELLED AT!
- When trying to optimize your article for a given keyword or keyword phrase, realize that what you might think is the best keyword for your article might not necessarily be the best or only keyword people will use to find your product, service, or article. Use the Google Keyword Tool to find alternative keywords people are using to find your product and try to incorporate those keywords into your article as well. Just be sure that when you insert those other keywords that after reading your article, everything sound and reads naturally – don’t forget to do that!
Matt gives a great tip on how you can do one little tweak to help with your SEO. First, try to incorporate your keyword in your blog’s title and next, change that word slightly in your Permalink structure to another word someone might use in the search box (for example use the word “Changing” in your title and “change” in your url permalink.
Again I highly suggest you take a little time out of your day to watch this video if you’re at all interested in learning search engine optimization for your WordPress blog. I realize this topic isn’t much fun for many of you and many times you might think you have more important things to do (like read other blog articles or tweeting about your day), but consider how much time you put into building your blog. Isn’t it worth your time to learn something so valuable to you?
Got a question about SEO? Ask away.
The images above are snapshots I took from Matt’s video. I give him full credit for the images I used for this article.
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