Vegas-Style SEO: Rolling the Dice and Risking It All

by John Hoff on April 8, 2012

I live in a city that never sleeps – Las Vegas. A few exist around the world, New York for example, but few provide such a roller coaster ride of hopes and dreams of winning big or losing it all.

I’ve recently been having coffee with a local fellow Internet marketer every couple of weeks just to talk about what each of us are doing and what’s going on in the Internet Marketing world. We’re not rich, nor do we aspire to be rich!

We aspire to be wealthy. There’s a difference, you know.

Rich people have a lot of money. Wealthy people have a lot more than just money and those of you who have been on my newsletter for a month or so will know what I’m talking about (I have a series about being wealthy in my autoresponder). We are, however, slowly and surely climbing that “I’ve made it” ladder.

As marketers we poke and prod different services, outsourcees, and other marketers to learn more and push the limits of what we can do. My new friend and I are similar in many ways but quite different in others… we even argue sometimes about who’s way is best. For example, I’m the type of entrepreneur that would rather put a plan together and hand it to others to execute. He, on the other hand, likes to be very much involved in every step of the creation and implementation process.

There’s no right or wrong here, we just like doing what we like doing.

I think that’s why it’s taking me so long to finish the classroom area on this site. Unlike my niche websites which I can easily outsource, the content in the classroom area mostly comes from my own brain dump. And I have to admit, I’m a bit slow sometimes when I have to do it all because I don’t like doing it all, though my right hand girl is my V.A., Antia, who lives in the Philippines. She’s awesome and does all the website backend work for me.

One thing my new friend and I are very aware of is the lure of “getting rich quick” which many Internet marketers work very hard at achieving; but guess what… Google is finally cracking down hard on them – and I mean hard.

Google Panda 3.4

This whole “Google Panda 3.4″ thing has got us thinking lately how many IM’s (Internet marketers) have been rolling the dice with their money, websites, and well-being by trying to cheat their way to the top of Google. I don’t think greed is a bad thing until it makes you become “greedy”. In other words, getting somewhere and something at the rate at which you are getting it is just too slow, so you resort to questionable methods to get you that extra piece of pie you’re so craving.

So how does all this relate to you, your blog, and SEO?

It’s all about Vegas Baby!

Okay, maybe not – but it sounded good, didn’t it?

Listen, if you’re a blogger who aspires to rank money articles in Google and getting links back to your article is important, then this stuff sorta relates to you, yeah?

Boring, yes.

Insightful, definitely.

What is Vegas-Style SEO

It’s just a phrase I made up for this article to inject a little extra imagery into a point I want to make about Google and all that Panda stuff you hear going on. You see, for a number of years now people have been violating Google’s terms of service by paying for links and link networks are just another form of paid links.

… and Google dun like that.

So if you’re using blog networks as your primary backlinking source, you’re rolling the dice on your future and well-being.

Not sure if you have heard, but Google has recently pulled the lever and dropped a digital bomb on some very popular blog networks used by Internet Marketers for Search Engine Optimization.

The collateral damage was quite severe, pummeling both entrepreneurs who run these sites and the marketers who relied on these sorts of SEO tactics too heavily.

Build My Rank was probably hit the hardest as their entire network of blogs got de-indexed. Ironically and a confession I must make, a few months back I tried testing this service out. Yeah, not wise I admit. But I’ve never used blog networks like this and guess what… I got “greedy”.

Funny thing is, I was starting to see results on the test websites I was using to test the service. It was working and you know what? I learned something…

I learned that Google values backlinks so much that they’ve gone to such an extent to target blog networks (okay backlinks and valuable content [they don't want to promote crap content on their search engine and most articles posted to blog networks are either crap or duplicate content to some extent]).

What Are Blog Networks

If you aren’t familiar with what blog networks are, here’s a quick video I made to catch you up to speed. If you know what they are, you probably don’t need to watch the video.

My Take On All This Panda Stuff, SEO, and your blog

It comes down to this… read my SEO book!

No it’s not everything you need to know EVER about SEO, but it is going to tell you what you need to focus on and what Google wants you to do and be.

Pop Quiz: If you’re read my SEO guide, do you remember what I said Google wants you and your site/article to be? It’s two separate words and here’s a hint: R_______ and R___________ (both words start with a “R”).

In my opinion, this Panda stuff is about two things:

  1. Cutting out crap content from Google’s index
  2. Making it harder to manipulate Google’s algorithm to boost sites/articles in the rankings

Bottom line… it’s about making sure Google stays top dog in the Search Engine realm.

If you want to succeed with Google long term, you need to focus on great content and building a community who wants to talk about your crap… or I mean stuff… sorry ;-)

Testing is fine and I’m a firm believer in creating great content and not finding ways to promote it is not the smartest plan. So links are important.

But if you try taking shortcuts, be real careful pointing those shortcuts directly at your site, otherwise you’ll be rolling the dice and find yourself getting kicked out of the Google hotel. Luckily though, most bloggers like you and me actually care about who visits our websites and read our content…


Got a SEO question or concern? Ask below.

Got more to add to this topic, I’d love to discuss it with you.

Image Credit (bomber plane): NNSANews

{ 2 comments… read them below or add one }

Jill April 9, 2012 at 8:28 am

Good article John. I’ve been in this game for a few years now and while things change, they don’t really change. Ranking in Google has always needed links and content. The better they are, they better you’ll rank. The trouble is, if you’re trying to rank for competitive terms, it’s a mountain of hard work to get the links you need in legitimate ways, the way Google wants you to, so people resort to other methods, like the blog networks. This isn’t something I’ve tried to do myself, but it’s easy to see why people are tempted.


John Hoff April 9, 2012 at 9:10 am

Hi Jill,

Great point about competition. Today I’m planning to write a newsletter article to supplement this article and I’m going to mention how important competition is. In many ways it’s the deciding factor if you’re going to rank or not.


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